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The now-renowned confection very first went viral in December 2023, when Dubai-primarily based meals influencer Maria Vehera posted a online video of herself examining the chocolate bar — thus far, her TikTok has racked up 80.seven million sights. Vehera bought the chocolate bar from Fix Dessert Chocolatier, an area producer in Dubai that serves bars with Innovative and often textured fillings, like the model’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, of course, the “Can’t Get Knafeh of It” that the web now knows as being the "Dubai chocolate bar."
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The initial Dubai chocolate bar has become common for its thick pistachio filling and Knafeh dessert-like taste
For the reason that Are not able to Get Knafeh of It bar is barely out there in a single state, other models have began to offer their variations in the united kingdom, like Swiss chocolate producer Lindt whose Dubai chocolate is getting offered for £10 in supermarkets.
But Fix founder Sarah Hamouda tells Now.com within an email that her staff has “numerous enjoyable ideas from the pipeline and hope that at some point we can easily attain additional Fixers all over the world.”
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Within an Aug. 13 Instagram post, the corporation warned buyers about videos promotion bogus resellers and price gouging.
Alani and Hamouda started out building the bar a yr later on, managing the organization along with their corporate Positions.
Tamara delivers her inside architecture schooling and event organizing occupation to style and radiate the knowledge of Mayana. She fashions the chocolate packaging and customized layouts and delivers heat conversation to all clientele.
Possessing attempted the Lindt bar and a few other variations staying marketed in corner retailers, There's quite a distinction.
Dubai has presented us the Area to desire, Make, and share our journey with the globe, and for that, we’re endlessly grateful. Creating something from the bottom up will take vision, devotion, and a whole lot of coronary heart. Meeting His Highness Sheikh Hamdan is an unbelievable honour, one that reaffirms our enthusiasm for innovation and bringing one thing truly Exclusive to existence.
We walked clear of that come upon emotion certainly grateful, not only for the chance to add to this awesome metropolis, but for that unwavering assist and encouragement that carries on to press us to perform far more, get more info aspiration larger, and aim higher. Thank you, Dubai, for earning this position household. Sarah Hamouda Yezen Alani
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